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Acccess Token : Refresh Token : Entitlement Claim : We use cookies to improve your website experience. To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy . By continuing to use the website, you consent to our use of cookies. HBW Insight is part of Pharma Intelligence UK Limited This site is operated by Pharma Intelligence UK Limited, a company registered in England and Wales with company number 13787459 whose registered office is 5 Howick Place, London SW1P 1WG. The Pharma Intelligence group is owned by Caerus Topco S.à r.l. and all copyright resides with the group. Informa ToggleMy View Other Products: In Vivo | Medtech Insight | Pink Sheet | Scrip | Generics Bulletin Other Products: In Vivo | Pink Sheet | Generics Bulletin Scrip | Medtech Insight | Report StoreStart Trial Sign In This copy is for your personal, non-commercial use. 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Free Trial Health Business Marketing Regulation/Legislation Beauty Business Marketing Regulation/Legislation Wellness Business Marketing Regulation/Legislation Featured Topics Sustainability Rx-to-OTC Switch Cannabis/CBD Get To Know COVID-19 Small Business Matters Digital Health & AI Market Intelligence Data Interviews Podcasts Trademarks MoreMeet the Team RSS Feeds PDF Library Partnered Content FAQs & Help Contact Us Customer Services Help Subscribe Advertising Ask the Analyst Feedback My View Outlook 2024 Annual Industry Ranking And Forecast VIEW NOW Featured Stories Bookmark 30 Apr 2024 News ‘Cowboy Companies’ To Be Named, Shamed And Fined Under EU Supply Chain Directive By David Ridley Bookmark 29 Apr 2024 Analysis Supreme Court To Hear RICO Complaint Against CBD Firms As Hemp Regulation Remains AWOL By Malcolm Spicer Bookmark 29 Apr 2024 Analysis Beauty Firms Should Draft AI Use Policies, Even If They Don’t Plan To Use AI – Attorney By Eileen Francis Spotlight On 2024 16 Jan 2024 Analysis Consumer Health In 2024: ‘Switch Power,’ ‘Reframing Sustainability’ And Meeting Household Budgets By HBW Insight Team Views from industry leaders and experts on the biggest trends, challenges and opportunities facing consumer health in the new year. 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ASA Files: It’s Not Just What You Say, But How You Say It By David Ridley Infirst gets rapped by UK ad authority, ASA, for implying its lipid-based ibuprofen brand Flarin is more effective than other ibuprofen products. The lesson: think about whether any emphasis given to certain words within a claim, or whether the positioning of a claim within an ad, is likely to affect the overall take-home message, advises Advercheck. Unilever’s ‘Gray T-Shirt’ Advertising Overstated Degree Advanced 72H Sweat Prevention – NAD By Eileen Francis I Am Sweating But Nothing On My Armpits!” and other no-sweat advertising claims made for Unilever’s Degree Advanced 72H antiperspirant products were challenged by P&G in the National Advertising Division forum. See All Digital Health & AI Bayer Takes Its Aspirin-Branded Digital CVD Screening Tool To Saudi Arabia By David Ridley Bayer Consumer Health’s recently established Precision Health unit launches its Aspirin Heart Risk Assessment tool in Saudi Arabia. Developed in partnership with British medtech firm Huma Therapeutics, Bayer is planning to roll out the digital tool to other countries in the Middle East and also Latin America. US Competition To Connect Obesity Drug Patients With Supplements Attracts Retail Heavyweights By Malcolm Spicer Vitamin Shoppe announces Whole Health Rx telehealth services offering supplements for GLP-1 patients and access to doctors for prescribing the drugs a week after GNC said it was first major retailer to establish an entire section dedicated to assisting GLP-1 users.” Herbalife’s Rising Digital Platform Floats All Boats Other Than Marketing To GLP-1 Patients By Malcolm Spicer Direct seller reports Q1 sales up 1% to $1.3bn but net sales off 17.1% from year-ago period to $24.3m. Its distributor ranks jumped so far in 2024, particularly in China, where changes were made in the past year including new company leadership. AI News: Lauder Expands Microsoft Partnership; Prose Beauty; Supply Chain Software; More By Ryan Nelson The Estee Lauder Companies’ expanding use of artificial intelligence includes an internal-facing generative AI chatbot to help users efficiently navigate and further leverage ELC’s proprietary and extensive database of product and claim data.” Meanwhile, Prose Beauty is leveraging AI to market personalized skin and hair products at scale, and Vagaro to provide salons and spas with instantly crafting polished communications, such as service and...
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